Pausing Ads to Improve Onboarding
Summary
Dead Gods Interactive is pausing ad campaigns while the developer fixes onboarding and retention issues discovered during testing. The announcement explains players struggled with the Gauntlet UI, ignored tutorial text, misunderstood the grapple swing, and left after the tutorial, so shipbuilding engagement was low. Updates will resume once improvements are made.
I will be stopping ads today for awhile. It was a great learning a experience and I got a handful of testers who seem to enjoy the game enough to keep returning & who are actively reporting bugs (thank you!!!)
Game will remain open to all, but do not expect to see many new faces for a little bit as I'm improving the game before paying for more ads.
I've discovered our day 1 retention was absolutely horrible which leads me to believe the onboarding experience was bad. This past week I've observed hundreds of people do the tutorial I made and this is what people struggled the most with:
-
The Gauntlet For some reason majority of Roblox players just we're understanding the Gauntlet system. Even with instructions on the screen they couldnt seem to figure out that hitting G would open a GUI that they could cycle through their tools with (literally the SAME thing as default roblox toolbar, just hitting G to open it.... idk)
-
The tutorial text I noticed they were refusing to read the tutorial even though each room barely had any instructions.... I think I need to put Minecraft parkour videos beneath to keep their attention idk.
-
The GRAPPLE this is the biggest thing players struggled with. Everyone seemed to assume the grapple was like an instant zip to the location they grappled. this led to themthinking it was broken or bad.. but the grapple isnt meant for that its meant to swing around between structures like spiderman lol
-
Post tutorial I also noticed a lot of players were leaving right after completing the tutorial... Maybe the testing area is overwhelming with all the signs idk lol.
the worst part is alot of these players never even tried the ship building ๐
Either way there is a lot to work on and I learned quite a bit from these ad campaigns. I'll be putting more up whenever the game is feeling a bit better ๐