Top Web3 Strategies to Boost Community Engagement
In part 1 of our new blog, we look at some of the most effective marketing campaign to build engaging web3 communities. Here's some quick takeways, including the unexpected comeback of NFT:
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Cash Giveaways Fall Short: Cash prizes or simple giveaways might create a quick spike in activity, but interest fades within a day or two. They're not ideal for sustained engagement
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Embrace NFT Giveaways: Offering NFTs, particularly free mints that members earn through meaningful participation, builds loyalty. These NFTs can be souvenirs or special collections and are typically without any monetary value, but they resonate with your community.
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Educational NFTs Add Value: Create NFTs related to your product or mission. For example, a data privacy company might offer an NFT that educates users about data protection. People appreciate earning something meaningful.
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Host Tournaments of Popular Games: Organize tournaments featuring famous games like PUBG, especially targeting specific regions. This keeps your server active for extended periods as members participate and compete. If you want to host events to boost engagement, remember that you need a famous element. For example, the game is "famous", or the event itself is famous (such as the internationals). Leverage existing brands to increase organic engagement.
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Utilize Trivia Bots for Interaction: Introduce trivia bots that allow members to asynchronously guess the answer on the Discord text channel. This sparks conversations that often continue even after the game ends, strengthening community bonds. People just text each other a lot once they start chatting on text channel.
Stay tuned for part 2
