If you want website visitors to ask questions quickly, the Spark web widget provides a way to surface your chatbot experience directly on your site. This guide walks through widget setup, UI customization, how to go live with the embed snippet, and how to use analytics—especially content gap analytics—to identify missing answers in your documentation.
Spark Web Widget Setup: Configure It in Spark Chat Settings
The widget is configured inside Spark chat configurations, where you’ll use a dedicated Web widget tab.
In this section, you define the basics of the experience, including:
- Widget name
- A custom prompt
- The conversation style
You can also include elements that shape how users begin interacting:
- Up to three clickable questions
- A disclaimer to guide user expectations
Once these are set in the Spark chat configuration, you can proceed to the widget appearance and behavior settings.
Customize Widget Content: Prompt, Questions, and Disclaimer
The transcript demo emphasizes that widget content configuration is where you control what the chatbot “starts with” and how users are invited to ask.
When configuring the widget content, focus on:
- Custom prompt: sets the initial direction for the chatbot experience
- Conversation style: adjusts how the bot frames responses
- Clickable questions (up to three): gives users quick starting points
- Disclaimer: clarifies what users should expect
These settings help ensure that visitors see a guided entry point, rather than a blank chat prompt.
Customize Widget Design: Themes, Colors, Profile Picture, and Emoji Options
After you set the content, the demo shows customizing the widget’s look and interaction style.
Key appearance and interaction options include:
- Themes
- Colors
- A profile picture
- Emoji options and emoji animation/behavior (as shown in the demo)
The widget experience is designed to open the chatbot interface when users interact with the emoji trigger. This keeps the chatbot accessible while remaining non-intrusive until someone chooses to start.
Go Live: Add the Embed Snippet (and Optional Community Call-to-Action)
To make the widget live on your website, you paste the provided embed snippet into your site.
The demo also includes an optional call-to-action for a community platform. If you want to invite users to join a community in addition to chatting, this is configured alongside the widget settings.
In summary, “going live” in the demo involves:
1. Completing widget configuration in the Spark chat configurations area (Web widget tab)
2. Selecting emoji options/animations and widget appearance settings
3. Pasting the embed snippet so the widget loads on your site
Spark Web Widget Analytics Overview: Sessions Across Web and Discord
Once the widget is running, Spark provides analytics to understand how people interact with your chatbot.
The demo highlights analytics that cover:
- Sessions across the web and Discord
Beyond simple session counts, the value comes from learning what visitors repeatedly ask and which questions show up during active usage.
Insights From Repeated Questions: What Users Ask Most
A core point in the demo is that the widget helps surface recurring questions.
The analytics include capabilities such as:
- Showing answers to repeated questions that users ask
- Automatically extracting valuable questions when user activity is high
These insights make it easier to identify what users are specifically trying to accomplish when they reach your chatbot.
Content Gap Analytics: Find Missing Documentation Answers
One of the most emphasized analytics features is content gap.
In the demo, content gap analytics are described as a way to identify missing answers found in your documentation.
When you have enough traffic, Spark can send:
- A daily email update summarizing the content gap
- The most valuable questions to address (based on extracted questions)
This creates a workflow for improving your chatbot and knowledge base over time—especially when users repeatedly ask questions that your documentation does not answer.
Raw Transcript View: Review Sources Like Website or Discord
In addition to summaries and analytics, the demo also covers accessing a raw transcript.
You can view conversation details and review sources such as:
- A website
- Discord
This is useful when you want to inspect what was said end-to-end, rather than relying only on aggregated insights.
Conclusion
The Spark web widget combines straightforward setup (via the Web widget tab and embed snippet) with customization of chatbot content, widget appearance, and emoji-triggered interaction. More importantly, Spark’s analytics—especially content gap analytics with a daily email update—help you pinpoint missing documentation answers by extracting valuable questions users ask and revealing what your knowledge base may be lacking.
