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Why we charge $2.99 per headshot instead of a $29 subscription
I built AmiHeadshot because I needed a headshot for my own team page, and every service I found wanted to sell me a subscription or a 40-photo bundle. I needed four photos. One afternoon, done. The pricing mismatch stuck with me long enough that I ended up building the thing I wanted to buy. Here's the case for per-image pricing, and why I think the bundle model is quietly broken for most people who just need a LinkedIn photo or a company page avatar. The bundle math doesn't work for single-use buyers HeadshotPro charges $29 for 40 headshots. Aragon starts at $35 for 20. BetterPic starts at $35 for 20. These are real prices I checked before building anything. If you're a job seeker updating your LinkedIn once a year, or a founder who needs four photos for the about page, you're paying $29-35 and using maybe 5-10% of what you bought. The other 35 photos sit in a zip file you'll never open. The per-photo cost you actually paid isn't $0.73 — it's $7.25 per photo you'll actually use. I kept doing this math for people I know. A realtor who needed one listing photo. A grad student who needed a thesis defense portrait. A speaker who needed a conference bio photo. Every single one needed fewer than five images, and every service wanted to sell them twenty or forty. The subscription model is even worse. $19/month for unlimited headshots sounds reasonable until you realize most people generate headshots once, maybe twice a year. You're paying $228/year for a task that takes ten minutes. What per-image pricing actually looks like AmiHeadshot charges $2.99 per image. That's the whole pricing model. No credits, no subscription, no minimum order. You pick from 32 studio styles, choose poses, upload one selfie, and pay for the count you want. Five images cost $14.95. One image costs $2.99. The generation quality is the same whether you buy one image or twenty. There's no "premium tier" with better models or faster processing. The AI pipeline (fal direct, identity-preserving edit, face-similarity gate at 0.93) runs identically for every order. This means the person who needs one photo for a conference bio pays $2.99 and gets the same result as someone who buys ten for a full team page refresh. The pricing is honest about what you're actually getting. The privacy math matters too Most headshot services keep your uploaded selfie indefinitely, or bury the deletion policy in a privacy policy you'll never read. Some use uploads for model training. You find out after the fact, if you find out at all. AmiHeadshot deletes uploads automatically after 30 days. Never used for model training. Finished images stay downloadable for 90 days. These aren't premium features or privacy tier upgrades — they're the default for every order, including the $2.99 single-image one. I think this matters more than pricing, honestly. Your face is biometric data. A service that charges you $29 and then trains on your selfie is charging you twice: once with money, once with your face. Where the bundle model actually wins I want to be fair here. Bundles make sense if you're a content creator who needs fresh headshots monthly, or an agency generating photos for clients regularly. The per-photo cost drops fast at volume, and the convenience of having a credit balance you can dip into is real. But that's not most people. Most people need headshots once, maybe twice. The bundle model optimizes for the power user and charges everyone else for capacity they'll never touch. What I'd change if I were starting over I'd probably add a small bundle option — say, 5 images for $12.99 — for the people who genuinely need a set. Not because the math demands it, but because some buyers feel more comfortable with a "package" even when the per-unit price is the same or worse. That's a psychology problem, not a pricing problem. I'd also be more upfront about the generation time. Five images typically finish in under a minute, but the first-time user doesn't know that. The pricing page shou...
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