What makes a clip perform is its hook, format, and length - in that order.

The hook is the first 1-2 seconds of the video and it's the most important element of any clip. A good hook stops the scroll and makes the viewer commit to watching, ideally to the end. If your hook is weak, nothing else matters.

The format needs to feel native to the platform and niche you're posting in. A clip that looks like it belongs on the feed outperforms one that looks like an ad every time.

The length depends on the content: 5-15 seconds for short, dynamic clips; longer for educational or story-driven ones. Match the length to how long the content actually stays interesting.

Combine all three with volume - posting consistently and often - and the views follow. One perfect clip won't build income. A repeatable formula posted daily will.

The rules for clipping campaigns are always outlined in the campaign brief - a full document found under each campaign, containing every rule you need to know:

• What content should be clipped
• How your content should look
• Which audiences to target
• All details about video formats
• Anything specific you must do or avoid
• The campaign's overall goals

Follow the brief and your videos get approved consistently. Most rejections happen for one reason: the clipper didn't read the brief. It takes a few minutes and it's the difference between paid views and wasted work.

If anything in a brief is unclear, ask in the support channel before you post and not after.

Clipping payouts work on a CPM basis (cost per 1,000 views) - you earn a set rate for every 1,000 views your videos generate.

The process:

follow the campaign's requirements, submit your video, and the platform automatically tracks your views. If everything meets the brief, your video is approved and you're paid automatically for every 1,000 verified views it generates.

Two things decide how much you earn:

how many views your clips get, and whether your videos follow the campaign requirements (unapproved videos earn nothing, no matter the views). That's why reading the brief before you clip is the highest-value 5 minutes in this whole process.

No invoicing and no chasing payments - verified views convert to payouts automatically.

To submit your first clip and get paid, pick a live deal from the Clipping Deals section, read the requirements, make your video, and submit it inside the platform.

Here's the exact process:

1. Go to the Clipping Deals section and pick the campaign you want to join
2. Click the campaign link, create your account on the platform (the Affiliate Network), and connect the social media page you'll be posting from
3. Read the campaign requirements and make your video based on them
4. Once your clip is ready, post it to your page and paste the video link into the campaign on the platform
5. If your video follows all the campaign requirements and reaches at least 1,000 views, it gets approved. From there, you get paid automatically for every 1,000 views it generates

That's it. Read the campaign brief before you make anything, because videos that follow the requirements get approved, and approved views are what you're paid on. The faster you submit your first clip, the faster your first payout lands.

Content clipping is taking existing content - podcasts, streams, interviews - and cutting it into short clips for social media, then getting paid based on the views those clips generate.

Here's how it works: brands and creators run clipping campaigns and pay clippers on a CPM basis (a set rate per 1,000 views). You don't need your own audience, you don't need advanced editing skills, and you don't need anyone's permission to start - you post clips to your own accounts and earn on the views they pull.

To start clipping with Cliptic:

• Head to the Clipping Deals section and browse the live campaigns
• Pick a deal that fits you and read its brief
• Cut and edit your clip following the requirements
• Post it to your own accounts and submit the link to the campaign
• Get paid for the verified views your clip generates

Your first clip can be live the same day you start. The clippers who earn the most aren't the ones with the best editing software, they're the ones who follow briefs closely and post consistently.

New here? Head to the Clipping Deals section, grab a live deal, and submit your first clip today.