Effective Tax Rate: Use Profit, Not Revenue
https://youtu.be/JUoVzH3P1yk
An effective tax rate needs the right profit denominator #Shorts
Revenue is the wrong denominator for this income tax ratio. In our hypothetical example, revenue is one hundred million dollars. Profit before tax is ten million dollars, and income tax expense is two million dollars. Tax expense divided by profit before tax gives twenty percent. Dividing that same tax expense by revenue gives two percent. Those...
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