XBorg Interviews: Fan Engagement & Fandom
Summary
In XBorg the announcement explains the team's shift toward FanBase's new direction beyond esports while maintaining esports partnerships. The community is invited to a new interview series on fandom and fan tech, with the first partner interview now live. This strengthens credibility with partners and highlights building fan programs and community engagement.
Hi ! In our last AMA I explained why the team is focused on FanBase's new direction, largely because the bigger opportunity right now sits beyond esports.
That does not mean we have walked away - and we keep a close relationship with our esports partners, and we are still in conversations with other orgs looking to launch fan programs.
To keep that credibility in the ecosystem, Sam is running a series of interviews with our partners on fandom, fan tech, and the thinking behind our fan engagement work.
First one is live, with Halee Mason, VP at Cloud9, on the ecosystem we built together with FanBase: https://x.com/XBorgHQ/status/2079596644807372965
The best fans are not consumers. They are builders.
We sat down with @C9_Miss of @Cloud9 on subcultures, AI, and why "quality of attention" beats reach.
👉 https://t.co/NWa9grHpBX
X
