FanBase Rebrand & Strategy Update
Summary
XBorg announces a small branding update and strategic shift around FanBase that broadens its market while staying rooted in gaming and esports. The message explains continued focus on top-tier esports clients, upcoming public FanBase metrics, varied trial usage, and a follow-up article plus Discord AMA to share resource and roadmap details.
- I just published an article that covers a small branding update yet a pretty important strategic shift around FanBase.
A like, comment and bookmark would go a long way in helping the article reach more people ๐ https://x.com/vibegoat/status/2065053581233758355
And since those of you who are on Discord are our most active and valuable community members, a few additional insights relevant to the article:
- While the new FanBase product serves a much wider market, we stay rooted in gaming and esports. I know it's why some of you initially invested in XBorg, and we will continue to serve top tier esports orgs, improve our fan engagement solution (the one used by teams today) and find new clients.
- In due time, we will make all FanBase core metrics publicly available. To be transparent, we're still quite early with the go-to-market of this new product, and most of the key users of the app (Liquipedia, Bruno PlayHard, G2, Alan Walker to name a few) are still on extended free trials, and product usage varies a lot depending on the various experiments we run.
- I'm also preparing another article, this one more focused on XBorg and co-written with Lou, to give more insights on how current resources (budget, team, focus) are spent across FanBase and Propr, and share some general updates on how we see the rest of 2026 playing out, ahead of an upcoming AMA we will organise on Discord.
Cheers ๐ซถ๐ผ
FanBase Copilot is now FanBase
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