FanBase Product & Growth Update
Summary
In the XBorg server this announcement shares a weekly FanBase update covering product and growth. It details a new website focus as a social marketing platform, progress toward TikTok Messaging API access, Shopify and ChatGPT app integrations, early revenue and creator promotions, and a shared inbox UI with built-in CRM to manage comments and DMs.
quick weekly update on what's happening with FanBase. I will try to record myself on a weekly basis, otherwise share a written update.
Product
- Louis shared above the video we will release in the coming days. The current https://fanbase.gg/ website is very focused on DMs automation, and we're working on an improved website that presents FanBase as a social marketing platform - allowing us to also engage with brands/creators that aren't familiar with DMs automation as a feature.
- We're making progress with the ByteDance/TikTok team to get access to their Messaging API, which will allow us to offer DM automation on TikTok as well. It's actually something very few companies have access to as the due-diligence process is quite tedious, but we're getting there.
- We're working on Shopify integration, as well as listing FanBase as a ChatGPT app. Our biggest challenge is user acquisition, so we're treating those integrations as growth experiments, as listing FanBase on the platform's app store will give us additional visibility.
Growth
- We're still very early revenue-wise. We have a handful of creators paying for the tool, and a few bigger brands (including our existing partners) on an extended free trial.
- We've signed a few creators who will start promoting FanBase on Instagram in the coming days, and have a lot of other ongoing experiments (for both organic and paid acquisition).
In full transparency, the team working on FanBase is not happy with the progress in terms of traction/revenue. But we know the product has potential, and the opportunity is big enough (e.g. ManyChat recently raising $140M, AI-native products raising/getting acquired like Fin AI) for us to keep pushing.
(Sharing a screenshot of the UI for what we're working on - the shared inbox with a built-in CRM to allow brands and creators to manage all comments/DMs in one place)
